The one of the branded cable operator in the U.S is Time Warner Cable. It has become a second largest cable operator in the U.S. Time Warner Cable has became an industry leader in developing and launching innovative video, data and voice services. The services delivered to customers are advanced in technology and more over cable systems are well clustered that reached approximately 26 million homes with robustness. Time Warner Cable offer high speed data service, IP-based telephony service and a range of advanced digital video services such as VOD and high definition television and set-top boxes equipped with DVRs.

The Time Warner goal is to provide the customers with a package of programming which they assume reasonably and would not contain any content that might be objectionable for the viewers in the household.

The four guiding principles in order to achieve that goal:

1. The network should carried by Time Warner Cable G-rated programming 24 hours a day wherever ratings are available.
2. It must be generally precieved as acceptable for the entire family to view that when the programming carried is not rated.
3. Generally no channels that consist of live entertainment programming.
4. The Time Warner channel should be widely distributed so that most of the customers can be recognizable.

The products which are available at Time Warner Cable are very popular and they provide very flexible accessing power for customers. The products are like Digital cable, Road Runner High Speed online, Digital Phone etc. With Time Warner Cable with Digital user need to just push a button and TV listings appear right on your TV. Push another button and instantly rent blockbuster movies and you can pause, rewind and fast-forward whenever you feel like it. You can even record and pause live TV. Thus Time Warner Cable committed to choice and quality in order to become a great cable operator.